Coaching Musicians with Business Skills Courses for Success in Today’s Business World!

A $250 VALUE!

Christopher Caliendo

Founder

Christopher Caliendo

invites you to join

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By being an established musician, you have the desire to learn how to use your creative skills in business.

Coaching musicians in business skills courses is why we created The 2t Academy. We help you transform your career by improving your work life balance, self-reliance on just one skill and making yourself more accountable.

(That’s right, you bring your area of expertise and we will provide the strategies you need to scale to NEW heights!)

“I am marveling at the variety and density of information…fascinating facts you will learn about…hour after hour of things to explore and become as excited as I am…”

CAROL WINCENC
Professor of Flute
The Juilliard School of Music

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By COACHING musicians in business skills today, our executives know what it takes to help you achieve success in the business world!

DISCOVER how to use your skills and that you learned in your music education and why they are so valued by the business world!

LEARN key business methods such as how to be a master networker, time-management professional, build a successful studio, expand your tour using social media, and many other business success tips!

YOU CHOOSE YOUR FIELD OF INTEREST

Whether you are a musician developing your business skills, technical music training or you’re a professional looking to revalue your music education into the world of industry, the 2t Academy’s online business education will transform your creativity into endless job opportunities!

Our search engines help you explore the diverse range of learning options!

    • Choose FIELD OF INTEREST to access a topic you wish to learn about!

    • Pick an AUTHOR to follow your favorite teacher!

    • Click on CATEGORY TYPE to learn from your favorite content!

Here are some of the exciting fields of study!

I’m going to discuss a few reasons why it is important to practice in mastering your business education skills.

Firstly, the only way to truly learn a skill is by actually doing what you’ll have to do in the real world. 

Secondly, I think practice can be a fun way of putting in the necessary hours and making you accountable. There are, however, some people who will disagree. 

Thirdly, and most importantly, it is said that people tend to remember only 10-20% of what they read or hear. Moreover, that number rises to as much as 90% when you put theory to practice. 

In conclusion, following up explanation with practice is key to mastering a skill and that’s what we do at The 2t Academy as musician’s pivot their creative soft skills into the world of industry.  

 

“Christopher helps us understand how to secure our financial stability while accelerating our creative aspirations. I am excited to be part of this incredible online learning experience.” 

Amy Porter

Professor of Flute
University of Michigan

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MISSION

The 2t Academy makes a unique and enduring contribution to the world of music education by advancing the development of a musician’s soft skills into the world of industry. Our coaching musicians in business skills approach encourages healthier and a longer term career by bridging a musician’s unique personal identity to professional success in the business world.


The end result – the fostering and cultivation of musician’s musical skills towards self-reliance, work life-balance and accountability.

HEAR what our members are saying about the 2t Academy!

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OUR SPONSORS

“I had no idea how valuable my creativity was and how it could apply to so many different industries. The job opportunities are endless…the course, transformational.”

Mahfrin Santoke
Student

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What you will DISCOVER!

IDENTITY

The importance of personal identity in today’s music education cannot be overlooked.  Developing your unique identity can accelerate your musical career and accountability – expedite your business training and confidence.

IDENTITY, the course, will teach you (3) action-based practices that will help you discover your unique self.

The tools taught are presented in chronological order, the cumulative effect will set you on your journey with a personality prescription – your unique self.

SENTENCE STEMS 

THEMES 

BRANDING 

What you will LEARN!

WEB TV

Our WEB TV series features some of the greatest flutists globally narrating their life stories and those success tips that helped them become who they are today!

 

The Benefits of Membership

The 2t Academy believes that one’s music education must help musicians develop their musical identity and accountability. Our coaching musicians in business skills membership platform will assist members to develop musical identities that stem from their childhood interests and equip them for changing musical realities. Our corporate executives and business owners coach you with business skills training that offer pragmatic advice for the striving musical entrepreneur.

What Members can look forward to for $27 per month!

COURSES – 15-30 minutes business training lessons covering a wide variety of entrepreneurial subjects not taught at Universities! – 2 courses each month!

WEB TV – access to documentary interviews with the most famous flutists in the world discovering their journeys and the success choices they made to become who they are today! – 1 web tv documentary each month!

MEMBER CALLS – 30-minute one-to-one zoom calls to answer questions you may have on creating your identity, branding, business training, life balance, accountability and more! 2 member interviews each month!

2t SUCCESS TIPS – twice per month you will receive a success tip from some of the most famous flutists in the world!

COMMUNITY FORUM – our live 2t Academy Facebook ZOOM calls featuring special flute guest artists and CEO’s helping each other share ideas, success tips and answer member questions in an open forum.

DOWNLOADS – 2 hi-fidelity track selections per month of tango, gypsy, flamenco and world music recordings performed by top flute artists!

MEMBER PERKS – our 2 for 1 4-EVER sale on Caliendo World Music Publishing’s extensive catalog of world music for classical musicians!

STANDALONE – business training tips such as our audio eBooks and quick reference material from established CEO’s, marketing executives and business owners so you can advance your entrepreneurship to new heights quickly!

VIDEO BLOG – exclusive interviews with our business faculty, flute professors, members, flute choir entrepreneurs, podcasters and more!

FILLER CONTENT – our monthly newsletter keeping you up to date on new content additions and development rounding up the hottest community discussions, letting members know what’s on the horizon, shining the spotlight on member success!

SOCIAL FORUM – invitation to join MUSIC DEGREE REVIVAL, our FB Group where members discuss the top three issues facing musicians today: lack of jobs, anxieties about the technologies learned in school and whether they will apply upon graduation and work-life balance – how to have a sustainable life in music.

ITALIAN RECIPES – Christopher paid off his student loans by creating a personal chef business in Boston! Now you can enjoy his northern Italian recipes inspired by his Bolognese mom every month!

$250 BONUS! – Plus TANGO MEMBERS receive the course, IDENTITY: towards autonomy jump starting your membership with 3 proven techniques and 5 exercises to help you learn to establish self-reliance and accountability!

TANGO MEMBERS

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”I think your academy is a wonderful way to compliment and augment the purpose of the National Flute Association Convention. You are just enlightening so many more minds to good flute players – good flute teachers and the ability to reach out to them digitally is a wonderful way to open up a world of pedagogy and flute performance.”

Matt Krejci
Professor of Flute
University of the Pacific

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“Christopher brought out aspects of myself that I just took for granted. When I got done watching my interview, I felt so much better about myself, from what I did and what I accomplished and how I can inspire other people…”

Ellen Burr – Flute Entrepreneur

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“Thanks for making this possible! I am excited about the opportunity for people to get together to learn and to grow and chase their dreams.”

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BRENT HAINES

“What Christopher has actually done is harness the power of the internet and bring all that home to the privacy of our own  living rooms. The 2t Academy is an amazing innovative new platform, a way to learn and really connect with the flute community.”

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ALI RYERSON
Renowned Jazz Flutist

“I am extremely impressed by what Christopher is doing. For myself, I have recorded many years in the movies, television and records and I have a wealth of experience in that area that I would like to share with you if you join the flute academy,”

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SHERIDON STOKES
National Flute Association

“Putting this together with all kinds of information and pictures – I am so impressed! So get to the 2t flute academy…!”

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Dr. JOHN BARCELLONA

Hello!

I launched The 2t Academy’s platform to provide musicians an opportunity to be coached in business skills by some of their favorite musicians.

This online music education membership site is where musicians can learn what universities and tradeshows are not providing:

  • LESSONS on marketing and branding techniques to help musicians discover their unique musical identity.

  • ACCESS to numerous documentaries of renowned flutists reshaping their success stories and learn by studying the choices they made immediately after their music education.

  • CONNECTING with topnotch CEO’s of corporations to provide musicians business training tips to help streamline their goals and maximize success.

As a celebrated musician, I still had to pivot into a new industry after the Japanese financial crisis. That industry was commercial banking. 

It was a transformational moment in my life. The one thing lacking in my conservatory training was learning marketing and business skills. My daytime job provided me enormous advantages, presenting opportunities to learn business while developing an estimable network of top c-level executives and business experts.  Today, many of these qualified business leaders are part of our adjunct faculty.

My hope is that we will transform your way of thinking, help you discover your unique vision and accelerate your aspirations.

CEO and Founder Christopher explains:
"Why I created the 2t Academy"

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