• 4 Lessons

    Starting, Running and Growing Your Business

    Musicians, by nature, love to create. For many of them, it is difficult to develop left brain functions, such as analytical skills, computer coding, training to be a CPA, etc. Throughout this business training series, Salim customizes his training to the natural phobia and lack of interest musicians deal with on such topics as creating a business plan, marketing plan or developing a financial plan. By providing the reasons why your business may fail if you do adhere to these basic principles, may explain the importance of setting revenue and profitability goals for those musicians who have difficulty changing their mindset to adapt to the 21st century.
  • 3 Lessons


    Given the endless drumbeat of layoff announcements — with deep cuts across the nation — it’s reasonable to wonder: what happens to all of the talent that’s being laid off? How does the changing supply and demand balance impact pay? Is anyone safe in this market?
  • 6 Lessons

    6 Steps to Growing Your Online Business

    In this highly unique lesson plan, Christopher forces you to think differently and asks you to answer the following question: Does your art solve a problem? What solution does it solve? In this lesson you will learn how to market yourself in new and fascinating ways that will transform your art, your product and your online business. From a conversation on a plane to tracing the history of the evolution of the drinking cup, this is Christopher at best, forcing you to think in new and exciting ways that will accelerate your development as a musical entrepreneur!
  • 7 Lessons

    Course 1: Soft Skills – Why they are valuable especially today!

    Through the Octiv8 system, students transform their creativity to achieve financial and creative independence in the world of industry in as little as 6 weeks!

  • 6 Lessons

    Identity – Towards Autonomy

    Christopher Caliendo’s innovative guide for artists to develop their unique identity and create an action plan for personal growth, industry positioning, and financial success.